Holiday Spectacle
Netflix’s NFL Christmas halftime show turned a regular game break into a cross-genre blockbuster. Snoop Dogg curated a brisk, star-studded revue that doubled as a cultural barometer. The NFL Christmas halftime show framed Hip Hop, country, K-pop, and classical not as rivals but collaborators.

Legacy And Range
Introduced by Martha Stewart, Snoop set the tone with Dr. Dre staples “The Next Episode” and “Nuthin’ But A ‘G’ Thang.” The nostalgia flex reminded viewers of his foundation while signaling an open door for new sounds. That balance has defined Snoop’s late-career pivot from West Coast icon to family-season emcee.
Cross-Genre Playbook
Snoop welcomed EJAE, AUDREY NUNA, and REI AMI, the real voices behind Netflix’s fictional K-pop group HUNTR/X from KPop Demon Hunters, for “The Twelve Days of Christmas.” The move placed K-pop’s global polish at the heart of American holiday TV, a savvy nod to modern fandom economics.
Groove To Glitter
Back in rap mode, Snoop delivered “Drop It Like It’s Hot” and “Who Am I? (What’s My Name)?” Soul singer Tonio Armani, a Death Row Records signee, added warm grit to the former, hinting at label-era continuity. Lainey Wilson sledded in on the Snoopmobile for “Santa Claus Is Coming to Town,” her look echoing Beyoncé’s 2024 holiday spectacle and underscoring country’s pop-facing surge.
Operatic Finale
The finale brought the show’s thesis into focus. Andrea Bocelli and his son, Matteo, performed “White Christmas,” then joined Snoop, HUNTR/X, and Wilson center stage. Snoop skipped vocals, opting for presence and pacing in an all-red, fur-trimmed double-breasted suit. The tableau suggested a post-genre mainstream where curation is performance.
Streaming Meets Stadium
This NFL Christmas halftime show also marked streaming’s growing stake in live music pageantry. Netflix leaned into multiplatform mythmaking, cross-promoting KPop Demon Hunters while enfranchising diverse audiences. The production echoed the league’s strategy since Rihanna and Usher: halftime as a culture summit, not just a medley.
The Bigger Picture
Snoop’s gambit captured a broader trend. Holiday programming now favors sonic hybridity, star stacking, and meme-ready moments over purist sets. When a gangster rap legend convenes country, K-pop, and classical without dissonance, it suggests the algorithm and the arena finally agree.
Final Word
Hate it or love it, Snoop understood the moment. The NFL Christmas halftime show broadcast a convincing message: versatility wins holidays, and curation is king. As sports, streaming, and pop continue to merge, expect more boundary-blurring lineups built for seasonal spectacle and rewatchable clips.



