Saweetie: Charting New Territories in Hip-Hop with 'Is It The Way' and Upcoming Album
New Single Sets the Stage for Long-Awaited Debut Album Saweetie, the rising star in hip-hop, released her latest single, “Is It The Way,” on September 27, 2024. The artist herself declares that this track, a fusion of hip-hop and pop with catchy hooks and thought-provoking lyrics, definitely sets the tone for the album ‘visually,’ offering fans a glimpse into her evolving artistry.
But before we dive in to look at how her style has evolved and what she hints at may be to come – what about the Song âIs it the Way.â
We wouldnât normally jump to the end of the song, but we canât help but smile hearing the Outro for the first time. In a way, it perfectly sums up this tongue-in-cheek song. Saweetie talks about heading in a new direction with her upcoming album, and the feeling is that this song strongly indicates whatâs to come.
[Outro]
Is it the way these silky bundles caress my jiggly ass?
Is it the way my nails are so glossy and perfect? (Ooh, girl, I know that’s right)
Mm, is it the way my lip gloss shimmer on my juicy lips? (Mm-hmm)
Or is it the way my chi-chi’s bouncing between my blazer when I walk into the bank?
(Hahaha, Girl, ooh, them lil’ corporate boys be losin’ they mind)
Saweeetie blends a perfect mix of Hip-Hop and RnB to create a smooth throughout the Song. This is an easy song to listen to from the get-go. The Beat is infectious with a great mix of vocals harmonizing to fill out the song. Is it one of Saweetieâs best? Probably not, but that might be because itâs a distinct change from her more recent song, NANI, and it could just be that this reviewer was expecting more of the same. More than likely, it fits in with the Direction Sweetie says she wants to go with her upcoming Album. It feels like Saweetie is experimenting with her style in this song, and she pulls it off well.
Whatâs to come?
The highly anticipated debut album, tentatively titled “Pretty Bitch Music,” has been the subject of much speculation. While Saweetie has hinted at a possible name change, she’s confirmed a 2025 release date. The delay, far from being a setback, has been a period of growth for the artist.
“I’m thrilled that I’ve waited,” Saweetie revealed. “At first, I didn’t know why I was waiting, but then I realized there was a moment when I needed to take my art more seriously.”
This period of reflection has allowed Saweetie to experiment with her musical style, as evidenced by her releases throughout the year. The artist feels a new sense of readiness, stating confidently, “I think the person I am now is ready.”
As Saweetie prepares to make her mark with her debut album, let’s delve into the journey that has brought her to this pivotal moment in her career.
BreakthroughÂ
Saweetie’s journey began in 2016 when she started sharing freestyle videos on Instagram. Her breakthrough came with the release of “Icy Grl” in 2017, a track that quickly went viral and earned her a record deal with Warner Records. The song’s success was a turning point, achieving double platinum status and solidifying her place in hip-hop. Her resilience in the face of challenges, from her early struggles to the controversies she’s faced, is truly inspiring.
“Social media is where I hustled… it’s the new way of passing out your mixtape on the street,” Saweetie recalls, highlighting how her savvy use of platforms helped propel her career.
Before “Icy Grl,” Saweetie faced numerous challenges and false starts. She initially struggled to gain traction in the male-dominated hip-hop scene, often facing criticism for her unique blend of rap, pop, and R&B influences. But she remained undeterred, and her persistence paid off as she garnered attention for her genre-blending style and authentic storytelling.
Memorable Performances and Collaborations
Saweetie’s live performances have become a hallmark of her career. She has graced prestigious festivals such as the iHeartRadio Music Festival, Wireless Festival in Finsbury Park, Rolling Loud Miami, and Made In America Festival. Her electrifying performances at these events have captivated audiences, showcasing her ability to engage fans with high-energy sets.
In terms of collaborations, Saweetie has worked with various artists, including JhenĂ© Aiko, DaBaby, and Little Mix. She often expresses deep gratitude towards those who have influenced her journey. “I’m just happy to be doing my own thing in the presence of other dope girls,” she said, emphasizing the importance of female camaraderie and mentorship in the industry.
Influence on Emerging Artists
Saweetie’s impact extends beyond her music; she has inspired numerous emerging artists who cite her authenticity and genre-blending style as motivating factors in their careers. For instance, Coi Leray stated, “Saweetie showed us that we can be ourselves and still make it,” while Latto praised her for breaking barriers for women in hip-hop.
Saweetie’s ability to merge different genres seamlessly has set a precedent for other artists looking to carve out their unique sounds. She describes her music as “feel-good” and aims to create tracks that resonate with listeners on multiple levels. In interviews, she has elaborated on this sentiment: “My music is growing faster than me as an artist… I didn’t expect all this to happen so quickly.”
Controversies and Artistic Evolution
While Saweetie’s career has mainly been positive, it hasn’t been without controversy. Critics have sometimes labeled her style overly commercial or overly focused on aesthetics. In response to such critiques, she stated, “Being a woman in the hip-hop industry, we’re often criticized for anything. ” She explained that female artists frequently face scrutiny for their choicesâwhether it’s their lyrics or their visuals.
She further elaborated: “It’s a great time to be a female rapper. I’m just happy to be doing my own thing.” This perspective highlights the double standards women encounter and underscores Saweetie’s commitment to staying true to herself amidst external pressures.
Saweetie cites Nicki Minaj as a significant inspiration for her confidence and authenticity in music: “I was inspired by (Nicki) being unapologetically herself.” While Minaj has not publicly commented directly on Saweetie’s admiration, their mutual respect is evident within the industry as both artists navigate similar challenges.
Artistic Growth and Future Projects
As she prepares for the release of her debut album “Pretty Bitch Music,” Saweetie is eager to explore new dimensions of her artistry. “I think that it’s time to let my fans know about my childhood… showing a different side of myself,” she expressed during interviews. The album promises to delve deeper into personal experiences while maintaining the upbeat vibe that fans love.
Saweetie has also established her label, Icy Records, signaling her intent to take control of her artistic direction. She has worked with notable producers like London on da Track and Zaytoven, who have significantly impacted her sound. “Collaboration is very sacred to me,” she shared about her approach to partnerships in music.
Acknowledgments and Inspirations
Throughout her career, Saweetie has publicly thanked various individuals for their support. She credits Migos member Quavo for helping navigate the complexities of the hip-hop industry: “He’s helped me step out of my comfort zone.” This mentorship has allowed Saweetie to grow as an artist while maintaining her unique identity.
Additionally, Saweetie has occasionally commented on issues surrounding profanity and uncensored lyrics in hip-hop culture but maintains that self-expression is vital: “If I feel it, I’m going to say it.” This perspective emphasizes the importance of being true to oneself while navigating societal expectations.
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Leveling Up: Sweetie’s Involvement in Gaming Culture
In addition to her musical endeavors, Saweetie has made significant strides in the gaming world, showcasing her versatility as an entertainer. In 2021, she hosted the Xbox Saweetie Bowl, a virtual gaming competition featuring EA’s Madden NFL 21. This high-profile event attracted notable participants, including rap artist Snoop Dogg and three-time Super Bowl champion Julian Edelman. As the host, Saweetie not only highlighted her charisma but also her ability to bridge the gap between music and gaming, engaging fans from both realms. The event was well-received, drawing attention to her multifaceted talents and further solidifying her as a cultural icon. In 2023, Saweetie took her involvement in gaming to another level by performing a virtual concert on Roblox as part of the NFL’s Super Bowl LVII lineup. This innovative concert featured fully motion-captured performances of her hit singles, allowing fans to experience her music in an interactive environment. By embracing platforms like Roblox, Saweetie has demonstrated her unwavering commitment to expanding her brand and reaching new fans. Her gaming engagement enhances her artistic repertoire and underscores her relevance in today’s entertainment landscape.
Conclusion
Saweetie’s rise from viral sensation to a respected figure in hip-hop is a testament to her talent and resilience. She inspires countless fans worldwide with Pretty Btch Music* on the horizon and her recent single “Is It The Way,” celebrating female empowerment. As we say at BRG Radio, Saweetie falls into “Uncensored Streaming Radio for Adult Listeners.” In this era where authenticity reigns supreme in music, Saweetie exemplifies what it means to be true to oneself while navigating the complexities of fame and artistry.
