When Techno Royalty Enters the Game: Amelie Lens at Gamescom
In a moment that perfectly captured the music + gaming revolution sweeping through contemporary entertainment, Belgian techno superstar Amelie Lens transformed herself into a living embodiment of digital artistry at Gamescom 2025. Before thousands of gaming enthusiasts dressed as the protagonist of endless.encore. Lens didn’t just make a celebrity appearance—she created a defining moment that showcases how music + gaming continues reshaping entertainment from the ground up.
The power couple behind this crossover represents everything compelling about modern creative collaboration. Lens, whose meteoric rise from Labyrinth Club resident to a global techno phenomenon has redefined the landscape of electronic music, married fellow Belgian producer Sam Deliaert—better known as Farrago—in 2022. Together, they’ve shaped Belgian techno’s cutting edge, with Lens’s Lenske label supporting Farrago’s evocative productions. A partnership that’s brought innovative energy to dancefloors and, now, to the world of indie gaming
The Gamescom Moment
What unfolded at Gamescom wasn’t just another industry crossover—it was a genuine love story played out on gaming’s biggest stage. While Lens commands European festival circuits and headlines major events, her husband Farrago and his small development team have been quietly crafting endless.encore in their Belgian studio. The contrast is striking: she performs for tens of thousands under massive stage productions, while he codes late into the night with just two collaborators. Building pixel-perfect worlds one line at a time. Yet both pursuits share the same DNA—creating immersive experiences that transport audiences beyond everyday reality. When Lens stepped onto the Gamescom floor dressed as her husband’s digital protagonist, she bridged these two creative universes in the most personal way possible.
Lens’s appearance as the game’s main character created an instant sensation across social media platforms, generating massive engagement that demonstrated how genuine artistic collaboration can amplify reach. Her transformation wasn’t a marketing stunt—it was a testament to the dedication she witnessed firsthand during countless late-night development sessions.
From Fashion Model to Techno Queen to Gaming Icon
The journey that led to this moment reads like a blueprint for modern creative evolution. Lens abandoned her fashion modeling career in 2014 to pursue music full-time. Initially performing under her late mother’s name, “Renée,” at venues in Belgium. Her 2016 debut “Exhale” caught the attention of industry legends like Maceo Plex and Pan-Pot, launching a career that would see her headlining major festivals within just two years.
Meanwhile, Farrago emerged as a pioneering force in what he calls “techno 2.0”. A genre-bending approach that incorporates psytrance basslines and trancey melodies into traditional techno frameworks. His releases on the LENSKE imprint, including collaborations with his wife, have established him as a significant figure in the evolution of Belgian electronic music.
The Power of Creative Partnership
What makes their Gamescom appearance so compelling is the authentic nature of their collaboration. Unlike manufactured celebrity endorsements, this represents two artists genuinely supporting each other’s creative ventures. Lens’s participation demonstrates how successful the music +gaming revolution has become.
The endless.encore project showcases Belgium’s growing influence in both electronic music and indie game development. While the country has produced global gaming successes, such as Larian Studios’ “Baldur’s Gate 3”, smaller indie teams like Farrago’s represent the creative innovation that drives industry evolution. Belgium’s gaming industry employs over 900 professionals across more than 230 companies, generating an annual turnover of €73.5 million.
Inside Endless.Encore The Vision and World
Endless.encore represents far more than just another indie gaming project—it’s an ambitious anime-inspired 3D gacha action RPG that showcases the creative evolution happening within Belgium’s scene. Developed by OOM!, a passionate indie studio co-founded by Sam’ Farrago’ Deliaert alongside Sam ‘Swammy’ Goddard and environmental artist Natalia Sobczak, the game transports players into The Scholomance, a magical academy brimming with the mysteries of summoning magic.
The game’s aetherpunk aesthetic—a fusion of magical and technological elements—reflects Farrago’s background as both electronic music producer and creative storyteller. As the project’s writer, game designer, and creative all-rounder, he’s crafted the expansive Communio universe that serves as the game’s narrative foundation. This world-building approach mirrors the immersive experiences he creates through his techno productions, translating sonic landscapes into interactive digital realms.
The Development Team
Leading the technical development, Swammy brings impressive credentials to the project, having previously worked on fan-made games based on Attack on Titan and One Piece that collectively achieved over 40 million downloads. His expertise drives the game’s dynamic combat systems and immersive mechanics, ensuring that endless.encore delivers the high-quality gameplay experience that modern RPG enthusiasts demand.
The visual identity comes courtesy of Natalia Sobczak (@blueewolff.art), whose environmental and concept art has elevated the project’s visual storytelling and atmosphere. Her character and world designs capture the essence of anime-inspired adventure while maintaining the unique aetherpunk aesthetic. Which all goes to set endless.encore apart from traditional gacha RPGs.
The Gamescom Debut
Gamescom 2025 marked a pivotal moment for the development team, representing their first public showcase of the project. The demo presentation allowed industry professionals and players to experience firsthand the story-driven RPG mechanics and anime-inspired adventures that define the game’s appeal. For an indie studio operating outside traditional publishing structures, the exposure provided invaluable feedback and visibility within the competitive gaming marketplace.
While visual assets from endless.encore aren’t yet publicly available—typical for indie games in active development—interested players can follow the project’s progress through the team’s social channels, including @farrago__ on Instagram. This grassroots approach to community building reflects the authentic, artist-driven ethos that defines both underground techno culture and independent gaming development.
The convergence of music expertise and gaming innovation within endless.encore exemplifies the music+gaming revolution that’s reshaping contemporary entertainment. By combining Farrago’s musical storytelling abilities with cutting-edge RPG mechanics, the project demonstrates how artists can successfully transition between mediums while maintaining their creative authenticity and vision.
Beyond the Convention Floor
The ripple effects of Lens’s Gamescom transformation extended far beyond the convention center. Her social media documentation of the experience created organic promotional content that money can’t buy, while her genuine enthusiasm for the game’s development resonates with audiences in the music and gaming communities.
Industry veterans watching this unfold recognized something special happening. When established artists like Lens publicly champion indie game development through such personal investment, they lend credibility and visibility to smaller studios that might otherwise struggle for attention in an oversaturated market. Her endorsement carries weight not just because of her celebrity status, but because her audience trusts her artistic judgment.
Artists Crossing Boundaries
The collaboration between Amelie Lens and Farrago represents a true shift in how electronic music artists interact with gaming culture. Rather than keeping music and gaming separate, today’s musicians are immersing themselves in interactive storytelling, creating more nuanced experiences for fans who love both mediums. This change aligns with evolving audience expectations—especially among younger generations—who increasingly blend musical tastes and gaming preferences.
Organic Collaborations, Not Boardroom Decisions
Lens’s LENSKE Records continues pushing new talent from artists like AIROD and Milo Spykers, while endless.encore takes its early steps toward wider release. This partnership signals the future of music-gaming collaboration: real innovation comes not from executives, but from artists willing to experiment and connect disciplines. Moments like the couple’s Gamescom appearance show exactly how dynamic and influential these crossovers can be.
Redefining Innovation
The Belgian pair’s joint spotlight at Gamescom distilled the energy of music-meets-gaming: driven by passion, grounded in creative collaboration, and defined by respect for both scenes. As electronic music constantly evolves alongside gaming technology, such partnerships prove the most meaningful advances happen when creators take chances, embracing new arenas and ideas.
Authenticity and Artistic Influence
While neither Farrago nor Lens has officially stated that techno or EDM is part of endless.encore‘s soundtrack, their backgrounds undoubtedly influence the game’s vibe and aesthetic. Until that soundtrack is published or previewed, it’s safest to describe their involvement as a creative, mood-setting force rather than making definitive claims about featured music. Lens’s support for her husband’s indie venture ultimately embodies how the music gaming revolution should unfold: naturally, passionately, and with a genuine commitment to artistic vision. Plus a huge helping of LOVE, for each other, for music, and for gaming. As we say, Tunein Gameon
